Car Dealer Reputation Management
Impact Auto Media, the automotive seo and Internet marketing company offers comprehensive car dealer reputation management solutions for automotive dealerships. More and more dealerships are becoming aware that the Internet plays a larger role in customer acquisition and retention than ever before. In fact a JD Power study of national auto sales has shown that 90% of all car purchases were first researched on the web prior to the showroom visit.
This creates a massive opportunity for dealers to exploit the web channel, but also poses a danger when dissatisfied customers take their frustrations to the web in the form of negative blog posts, or bad reviews. Even the most customer friendly dealers will experience an occasional upset customer, and with high volume business in parts and service you can achieve 99% customer satisfaction, and still have a dozen or more customers who will take their grievances to the Internet.
JD Power research has found that negative online reviews are killing up to 41% of potential parts and service customer relationships for negative targeted dealerships. The problem also gets worse in highly competitive markets where unscrupulous dealers may hire surrogates to attack the competition on the web.
Says Marc King, CEO – Impact Auto Media “The anonymity of the web provides cover, and the impact on your business can be profound. We have seen cases where aggressive online attacks have virtually shut down once thriving online service appointment registrations.”
The solution to this problem is to implement a strategic Internet reputation management program. A prolonged and sophisticated repositioning of news, reviews, and blog posts to push the negative material back into the nether pages of search engine results and instead promote a positive compelling internet search voice for the dealership.
The effect of the program can have a dramatic impact on sales and service appointments, and in many cases we see an improvement of 20-50% over pre-program activity.
Implementing such a strategic automove seo program is easy and seamless to the dealer. In other words, Impact Auto Media will research, create, run, and measure the program success. Car Dealer Reputation Management is but one of the strategies we can implement within our low cost Car Dealer Reputation Package.
Contact Impact Auto Media for more information. www.ImpactAutoMedia.com