Automotive SEO - The Next Generation
Posted In Automotive SEO
Automotive SEO has taken some time to find its way over the past several years. Meaning that car dealers are finally getting on board while at the same time the major search engines are evolving in ways that create both opportunities and pitfalls for the SEO practitioner.
While traditional SEO focused on gaining page rank in the search engines. A practice that involves on-site setup and off-site link building. More inventive approaches to SEO are overtaking the Automotive dealer SEO market.
Dealers are now viewing Automotive SEO as only a small step in their overall Internet Marketing Strategy. No longer can a deallership assume that a high ranking page will bring in the business they anticipated in years past. In fact the inclusion of negative reviews or misleading competitive postings can completely destroy any benefit that may have been available with basic Automotive SEO.
What’s Next
Reputation Management is now the primary need for most dealerships online. Negative reviews are the number one issue now rising to the top of Internet dealer concerns. A dealers online reputation is directly tied to monthly in-store sales, and a negative online reputation can cost even a prominent dealership tens of thousands of dollars in lost revenue.
GEO Targeting is another ground breaking strategy that can be employed through a comprehensive Automotive SEO GEO targeting strategy. By using an Automotive SEO strategy to target specific surrounding regions a dealer can generate an addition five to ten sales per month.
We recommend combining Automotive SEO, Reputation Management, and GEO targeting strategies in a single package to keep pace with cutting edge Automotive SEO developments.