Take 5 minutes to educate yourself on Automotive SEO Best Practices

Effective Automotive SEO is comprised of general tactics that can be boiled down to “On-site improvements and Off-site improvements”.

Automotive SEO On-Site Improvements cover site link ability and structure, internal linking, page titles, image and heading tags, page descriptions, content copy, and custom landing pages.

Automotive SEO Off-Site Improvements are where most dealerships get into trouble. While it is generally accepted that quality links to your site from other sites are of major benefit in search engine ranking, some of the most popular tactics are not worth your time and money. It takes a clear understanding of what is acceptable to Google to steer clear of danger.

Bad Practices:“Link Directories and Link Farms” are the worst example of bad practices that are sold as SEO treatment. In fact while these may improve ranking in the short term over the next few weeks or months your site will likely be slapped (demoted by Google) or banned outright from appearing in Google. Purchased links are another bad practice that will eventually lead to de-listing.

Important Tip: Since most reciprocal link building schemes focus on these site hosted link directories and purchased links any SEO vendor offering “reciprocal link building” is most likely dishonest or amatuer and should be avoided.

Automotive SEO Best Practices

Question: So how do I get the “Quality Back Links” that Google approves of and uses to advance my search engine rank position (SERP)?

Answer: By using legitimate news coverage, public relations, and feature article syndication. These are the traditional marketing communications methods of larger corporations so it makes perfect sense that Google would honor these mediums for their ranking criteria.

So where do I begin to launch an effective Automotive SEO initiative for my dealership?

Start with your site structure. Can your pages be searched and found by search spiders? Hint: A quick and dirty way to fix search engine visibility is to implement a sitemap. A sitemap is a page with a list of links to every page in your site. Link to the sitemap from your home page. Search engine spiders will follow that link to the sitemap and find all your pages from there.

Look at the individual pages. Improve page titles, keyword focus content, section headings, image alt tags and internal content text linkage to other relevant pages on your site. Add custom keyword focused landing pages to highlight your features, benefits, and services for the search engines. Be generous here with ample links to other relevant pages on your site, appropriate images with Alt tags and deep content.

Move beyond automotive seo with a regularly published program of automotive news through a web based news syndication service. These should be keyword and link optimized automotive PR pieces. If this is done correctly you will see your automotive news items begin to appear across a number of syndicated news services and topical automotive blogs.

Create automotive keyword focused feature articles and submit these through the same web news syndication service. Qualified automotive articles will be featured in industry publications and referenced across relevant industry journals.

Launch a separate Blog to support your testimonials, news items and articles. A properly implemented blog can be a repository for all your Automotive SEO publications. Your blog can also be set up to distribute postings via RSS to a network of external related blogs and news sites, driving a continual supply of back-linked optimized content across the web.

Related Automotive SEO Articles:

• Automotive SEO ROI Management
• Automotive SEO Review

For more information on Automotive SEO, or if you need assistance implementing an effective Automotive SEO initiative for your dealership or dealer group contact Impact Auto Media today.

Contact Impact Auto Media to discuss your potential.

Automotive SEO  has taken some time to find its way over the past several years. Meaning that car dealers are finally getting on board while at the same time the major search engines are evolving in ways that create both opportunities and pitfalls for the SEO practitioner.

While traditional SEO focused on gaining page rank in the search engines. A practice that involves on-site setup and off-site link building. More inventive approaches to SEO are overtaking the Automotive dealer SEO market.

Dealers are now viewing Automotive SEO as only a small step in their overall Internet Marketing Strategy. No longer can a deallership assume that a high ranking page will bring in the business they anticipated in years past.  In fact the inclusion of negative reviews or misleading competitive postings can completely destroy any benefit that may have been available with basic Automotive SEO.

What’s Next

Reputation Management  is now the primary need for most dealerships online. Negative reviews are the number one issue now rising to the top of Internet dealer concerns. A dealers online reputation is directly tied to monthly in-store sales, and a negative online reputation can cost even a prominent dealership tens of thousands of dollars in lost revenue.

GEO Targeting  is another ground breaking strategy that can be employed through a comprehensive Automotive SEO GEO targeting strategy. By using an Automotive SEO strategy to target specific surrounding regions a dealer can generate an addition five to ten sales per month.

We recommend combining Automotive SEO, Reputation Management, and GEO targeting strategies in a single package to keep pace with cutting edge Automotive SEO developments.

SEO 3.0 for Automotive Dealers

Impact Auto Media raises the bar for auto dealer websites with cutting edge Internet Marketing Assault packages that go far beyond traditional SEO to target three critical SEO strategies that directly impact the automotive industry.

Car Dealer Reputation Management
More and more dealerships are becoming aware that the Internet plays a larger role in customer acquisition and retention than ever before. In fact a recent study of national auto sales has shown that 90% of all car purchases were first researched on the web prior to the showroom visit. This creates a massive opportunity for dealers to exploit the web channel, but also poses a danger when dissatisfied customers take their frustrations to the web in the form of negative blog posts, or bad reviews. Read More…

Car Dealer Brand Building
First impression is everything on the web. The Internet plays a huge role in customer acquisition and retention for local dealerships. Recent studies of national auto sales have shown that 67% of all car purchases are first researched on the web prior to a local dealership visit, and that 70% of all parts and service customers go to the web to research the local dealer before purchase. This creates an excellent opportunity for dealers to exploit the web channel in strategic ways that can inspire consumer confidence and desire during local dealership Internet searches. Read More…

Car Dealer GEO Targeting
“When you accelerate dealership awareness with Internet Geo Targeting you can expand your market share into places you have never reached through traditional means. Local markets are always surrounded by other outlying markets, and the Internet provides a platform for reaching into these competitor markets with superior messaging and services.” Read More…

Contact Impact Auto Media today to discuss your potential.

SEO 3.0

Automotive SEO is a critical factor in the success of every car dealer’s Internet business. Whether your dealership employs an internal Internet business manager, or outsources your Internet business to a automotive Internet service provider, your top level managers need a quick and factual training session on the strategy and tactics of Automotive SEO. Only with this full understanding of Automotive SEO strategy and tactics can your dealership stay aware of the effectiveness and value of the service being provided.

Impact Auto Media has posted a comprehensive FREE resource for Auto Dealer Internet managers to gain the insight necessary to keep your Internet business on track. This Automotive SEO training is provided free of charge and is designed to be a quick reference for Internet business managers to equip themselves with the critical knowledge to make informed Automotive SEO decisions.

Follow this link to Get your FREE Automotive SEO Training

Automotive SEO offers dealerships the best ROI of any advertising medium. But there are common mistakes that dealers make that can derail your cost-to-benefit ratio for even the best performing automotive seo campaigns.

For Example: Automotive SEO is for the most part a set-and-forget service that can deliver excellent ROI but you must be aware that all of the critical SEO implementation will be completed within a few weeks. All too often the unscroupulous Automotive SEO provider will continue to bill unsuspecting dealers for Automotive SEO services long after the initial work is completed. While several months of reporting and adjustment may be advised in complex markets, most often the bulk of critical website SEO implementation is completed in the first weeks of engagement. Leaving the dealer blindly paying for a monthly bill for nothing more than a handful of auto generated reports.

Getting Your Automotive SEO ROI Under Control

Here are some steps you can take to correct this situation and get your Automotive SEO ROI back under control:

First, perform a thorough review of your current SEO services. If website optimization has been completed (usually within a few weeks of engagenet) you can safely terminate your contract with the SEO provider without negative impact.

Next, engage a company that provides long term extended Automotive SEO services, for example: Impact Auto Media has married their Automotive SEO service with a comprehensive Automotive Internet Marketing Assault program that goes far beyond the standard Automotive SEO implementation. This approach allows the dealership to extend Automotive SEO for Geo-Targeting, Brand Building, and Reputation Management.

“We drive increased new and used car sales as well as parts and service appointments through a union of automotive SEO and internet marketing programs that are both effective and affordable for dealerships.” – Marc King, CEO Impact Auto Media

Impact Auto Media programs include total Automotive SEO treatment of the website but goes far beyond traditional SEO with full force PR syndication, Blog Review syndication and Feature Article distribution. The impact of this total marketing assault is a continual multi-message dominance of targeted keyword search results that is tailored to convey a brand impression of quality service, customer satisfaction and friendly, inviting atmosphere for the dealership.

About Impact Auto Media

Impact Auto Media offers turnkey package solutions providing total Automotive SEO and Internet Marketing for dealerships in competitive markets. Owned and operated by online marketing veteran Marc King, with executive Internet marketing operations experience that spans four continents, and over 15 years. Impact Auto Media is located in the heart of Silicon Valley, in San Jose, California. Contact Impact Auto Media for more information (www.impactautomedia.com)

Impact Auto Media the Automotive SEO company offering cutting edge Automotive SEO and Internet Marketing attributes its success to offering Automotive SEO and Internet Marketing through established auto industry channels.

Automotive SEO

Automotive SEO is predominantly a set-and-forget service that will in fact deliver results but all too often the Automotive SEO provider will continue to bill unsuspecting dealers for Automotive SEO services long after the initial work is completed. While several months of reporting and adjustment are sometimes needed, most often the totality of website SEO implementation is completed in the first weeks of engagement. Leaving the dealer blindly paying for a monthly bill that is producing no additional benefit.

This is why Impact Auto Media has married their Automotive SEO service with comprehensive Automotive Internet Marketing that goes far beyond the standard Automotive SEO implementation. This approach goes beyond Automotive SEO and over time empowers total domination of targeted search results within localized markets.

“We drive increased new and used car sales as well as parts and service appointments through a comprehensive union of automotive SEO and Internet marketing assault programs that are both effective and affordable for dealerships.” – Marc King, CEO Impact Auto Media

The standard program includes total Automotive SEO treatment of the website but goes far beyond traditional SEO with full force PR syndication, Blog post syndication and feature article distribution. The impact of this total marketing assault is a continual multi-message dominance of targeted keyword search results that is tailored to convey a brand impression of quality service, customer satisfaction and friendly, inviting atmosphere for the dealership.

About Impact Auto Media

Impact Auto Media offers turnkey package solutions providing total Automotive SEO and Internet search domination for dealerships in competitive markets. Owned and operated by online marketing veteran Marc King, with executive Internet marketing operations experience that spans four continents, and over 15 years. Impact Auto Media is located in the heart of Silicon Valley, in San Jose, California. Contact Impact Auto Media for more information (www.impactautomedia.com)

Impact Auto Media, the automotive seo and Internet marketing company, offers Car Dealer Geo Targeting solutions for automotive dealerships. The Internet has opened up a world of possibilities for dealerships. Most all franchise dealer groups have built websites suitable for generating leads and providing basic research information to consumers, and depending on dealership name and location may have good search engine rank positioning for local searches.

This is all well and good, but there are a number of questions you should ask yourself, firstly, what percentage of your car sales came from a local search on the Internet? If the answer is 10% then what if you could get another 10% simply by targeting the outlying regions around your dealership that are not present in your Internet search range? Well you can do just that. Specific Geo Targeting for your website can drive parts and service inquiries, as well as new and pre-owned car sales just the same way your local search presence does.

Says Marc King, CEO – Impact Auto Media “When you accelerate dealership awareness with car dealer Geo Targeting you can expand your market share into places you have never reached through traditional means. Local markets are always surrounded by other outlying markets, and the Internet provides a platform for reaching into these competitor markets with superior messaging and services.”

You’ve invested heavily in creating a superior organization for your customers. Now take that good news all the way to your competitors doorstep by using the Internet to Geo target their territory and take the business right out from under them.

Implementing such a strategic automotive seo program is easy to do and seamless to the dealership. In other words Impact Auto Media will research, create, run, and measure the program success.  Internet Geo Targeting is just one of the strategies we can implement within our low cost Car Dealer GEO Targeting Package.

Contact Impact Auto Media for more information.  www.ImpactAutoMedia.com

Impact Auto Media the automotive seo and  Internet marketing company offers Car Dealer Brand Building solutions for automotive dealerships.  The Internet plays a huge role in customer acquisition and retention for local dealerships. Recent studies of national auto sales have shown that 87% of all car purchases are first researched on the web prior to a local dealership visit, and that 70% of all parts and service customers go to the web to research the local dealer before purchase.

This creates an excellent opportunity for dealers to exploit the web channel in strategic ways that can inspire consumer confidence and desire during local dealership Internet searches. By promoting search results with supportive, and positive messaging we can drive increased car sales and increased parts sales, and increased service appointments for your dealership. The impact of such a campaign can be dramatic. We have seen car sales increase 10-15% and parts and service orders increase 20-50% as a direct result of our dealership Internet brand building efforts.

In contrast we have also seen negative and misleading information posted by disgruntled customers or competitors do severe damage to online brand reputation, and all but destroy any chance for the dealership to gain a foothold in the lucrative online search sales market. Our brand building efforts can help flood the search results with positive news and reviews to offset these negative factors.

Says Marc King, CEO – Impact Auto Media “The opportunity to accelerate dealership awareness as well as promote a positive voice that inspires consumer confidence in the dealership is too great and valuable to ignore. With potential increased car sales of 10-15% and parts and service sales of 20-50% the time is now for dealerships to get onboard with strategic Internet brand building.”

Implementing such a strategic automotive seo program is easy to do, and seamless to the dealership. In other words, Impact Auto Media will research, create, run, and measure the program success.  Internet Brand Building is but one of the strategies we can implement within our low cost Car Dealer Brand Building Package.

Contact Impact Auto Media for more information.  www.ImpactAutoMedia.com

Impact Auto Media, the automotive seo and Internet marketing company offers comprehensive car dealer reputation management solutions for automotive dealerships.  More and more dealerships are becoming aware that the Internet plays a larger role in customer acquisition and retention than ever before. In fact a JD Power study of national auto sales has shown that 90% of all car purchases were first researched on the web prior to the showroom visit.

This creates a massive opportunity for dealers to exploit the web channel, but also poses a danger when dissatisfied customers take their frustrations to the web in the form of negative blog posts, or bad reviews. Even the most customer friendly dealers will experience an occasional upset customer, and with high volume business in parts and service you can achieve 99% customer satisfaction, and still have a dozen or more customers who will take their grievances to the Internet.

JD Power research has found that negative online reviews are killing up to 41% of potential parts and service customer relationships for negative targeted dealerships.  The problem also gets worse in highly competitive markets where unscrupulous dealers may hire surrogates to attack the competition on the web. 

Says Marc King, CEO – Impact Auto Media “The anonymity of the web provides cover, and the impact on your business can be profound.  We have seen cases where aggressive online attacks have virtually shut down once thriving online service appointment registrations.”

The solution to this problem is to implement a strategic Internet reputation management program. A prolonged and sophisticated repositioning of news, reviews, and blog posts to push the negative material back into the nether pages of search engine results and instead promote a positive compelling internet search voice for the dealership.

The effect of the program can have a dramatic impact on sales and service appointments, and in many cases we see an improvement of 20-50% over pre-program activity.

Implementing such a strategic automove seo  program is easy and seamless to the dealer. In other words, Impact Auto Media will research, create, run, and measure the program success.  Car Dealer Reputation Management is but one of the strategies we can implement within our low cost  Car Dealer Reputation Package.

Contact Impact Auto Media for more information.  www.ImpactAutoMedia.com